2001
70 years after the foundation of the brand in 2001, a group of Spanish entrepreneurs formed a strategic alliance with Barceló & Co. to market the brand all over the world, with the exception of the Dominican Republic. In 2002, the Barceló & Co. company gave up its international activities, giving way to the group of Dominican-Spanish entrepreneurs, represented, for the Dominican part, by the Barceló Díaz and García families, thus giving birth to a new company, initially called Añejos Barceló – now Ron Barceló SRL.